Gold Bar
COCKTAIL LOUNGE BRAND IDENTITY
‘Warehouse’ is a multi-level nightclub venue located in Victoria. Currently, the business is open exclusively on Saturday nights, and finds itself most popular with an audience of young adults and university students. To counter the decreasing popularity of the nightclub, the venue managers identified an opportunity to open their second-level ‘Gold Bar’ during the week as a bespoke cocktail lounge to increase revenue and expand its target clientele to include an older age range.
The sophisticated and elegant brand identity designed for ‘Gold Bar’ utilises a refined brand mark and luxurious colour scheme to appeal to this target market. It creates a distinct and symbolic connection between the bar and nightlife, in the form of the moon brandmark. Menus, coasters, social media posts and signage was created to portray a consistent brand image across all platforms.
Bar Snacks and Cocktail Menus.
Drink Coaster.
Instagram Promotional Videos.
Interior Signage.
Branding Guidelines Booklet.