ontherocks?
DRINK SPIKING AWARENESS CAMPAIGN
The Alcohol and Drug Foundation (ADF) and National Drug Research Institute (NDRI) are sponsoring a campaign around the issue of drink spiking. They are seeking a campaign to be developed to educate an audience of young adults on the topic of drink spiking, providing them with valuable information on the issue, equipping them with the ability to recognise risks and respond accordingly to protect their safety.
onetherocks? is an interactive campaign utilising both digital and print media. It aims to connect with a young audience through the use of a vibrant colour palette and mature design style, which disassociates itself from a typical government issued health campaign.
Instagram Quiz
A key goal of this campaign is education. Therefore, creating an engaging, informative Instagram quiz was a great way to communicate three of the key signs of drink spiking. The short quiz consists of five questions regarding what drink spiking is, identifying some key signs, and advising where to get help.
